11 Ways to Use Professional Personal Branding Photography to Grow Your Business

We live in a visual world. Professional photography has never been as important as it is right now when communicating with prospects and influencing your market. You are the literal face of your business and you want your prospects and clients to know who you are. Building a robust library of photos is key to maintaining a fresh portfolio of flexible visual assets. Here's the list that you can consider and decide what works best for you.
Throughout your website.In posts on you social media platforms.In your newsletter, blogs and e-blasts.In proposals to prospective clients.In the contracts you present to your clients.Press releases about an event or new offering you have.Profile photo refreshing every few months so that people see a new image of you.In your sales and landing pages.Submit an image along with your bio when you have a speaking engagement.In your email signature.On print materials like rack cards, brochures, mailers or other.Building your library of photos will give yo…

Are you photogenic (or not so much)?

Everyone is photogenic but many of my clients start out thinking that they aren't because they believe they have never taken a good photo. And maybe they haven't. With the standard in today's world of selfies and point and shoots it's impossible for most people to show off their best features. There's a lot that goes into being photogenic and what you see in photos of celebrities isn't always who they are off camera. “Even I don't wake up looking like Cindy Crawford.” Cindy Crawford
Cindy is being modest, but all professional photos have some retouching done without compromising who the person is in the photo. Photoshop is designed for that.
So much of what changes an individual's look (the photogenic factor) in photographs is lighting and angles. Angles are affected by professional posing, camera and lighting placement. Then there's an inner glow that I can't explain but it's like a light switch. 

Ugly? Never. Photogenic? Always.

Give me a call if…

5 Common Challenges Hiring a Brand Photographer: Planning

How to streamline our social media & content creation management

Today’s challenge won’t cause you major frustrations like some of the other mistakes, but by avoiding this one, you’re going to get the most out of your personal brand photography investment and not miss out on any key images. So far in this series, I’ve revealed these common mistakes: Challenge #1: Hiring a traditional photographer instead of someone who specializes in Personal Brand PhotographyChallenge #2: Not asking if a commercial use license is includedChallenge #3: Not getting the right to edit the imagesChallenge #4: Hiring a photographer who requires you to give them creditIf you missed any of these, go back and find the email in your inbox. Avoiding these challenge will save you lots of frustration down the road and will help increase your conversions rates.
What is the final mistake I see people make when they hire a personal brand photographer?
Challenge #5: Shooting without a plan
A good personal brand photogr…

5 Key Elements for Getting the Best Executive Headshot - 10 Things You Shouldn't Do

Linda Kazares, Photographer, Article 6 of 6 Series

In my post, I shared a few “To Do’s” and "To Don'ts." Today, we’re wrapping up with some things that you should NOT do on session day.
Don’t get a new haircut just before the session. Give it a week.Don’t wear something that might “clash” with the background.Don’t wear white unless you are wearing layers and it is underneath.Don’t wear jewelry that will distract from your face or that is very trendy and might look dated down the road.Don’t overdress. Don’t wear “big” jewelry, big scarves, big hair.Don’t wear loud stripes or checks. Avoid herringbone. No short sleeve shirts, please.Don’t wear a turtleneck (unless it is a very good look for you). In general, a v-neck style will be more attractive.Don’t wear a jacket you cannot button, or that you have to stretch to be able to button. It will not look good and you will not feel good about it. Bring something that fits properly.Don’t over-do your makeup. …

5 Common Challenges Hiring a Brand Photographer: Who's Credited

This error will lower your conversion rate...

Today’s challenge is HUGE if you care about converting your audience into paying clients. If you make this mistake, your conversion rate will drop. But first, in case you missed an email, let’s do a quick review of what we’ve covered so far. Mistake #1: Hiring a traditional photographer instead of someone who specializes in Personal Brand PhotographyMistake #2: Not asking if a commercial use license is includedMistake #3: Not getting the right to edit the imagesWhich brings us to today…
Challenge #4: Hiring a photographer who requires you to give them credit Traditional photographers usually allow you to use images online if you link to their website or credit them whenever you use the image. They may even require you to use a watermarked version of the image. If you have to link to their site on a sales page, on your Facebook ads or anywhere else, it will lower your conversion rate. Anytime you add links to outside sites on posts or pages you …

5 Key Elements for Getting the Best Executive Headshot - 7 More Things You Should Do

Linda Kazares, Photographer, Article 5 of 6 Series

Here are a few more things to keep in mind on headshot day. Take two or three changes of clothing so you can experiment with contrasting colors. You only need the top half of the outfit for “head and shoulder” type headshots.Ask what color background we will be using and what prime color would compliment it.Tell your photographer before you arrive what image you are trying to convey. What type of business are you in? What is your corporate or business culture? Look at other photos of those in your company for samples to compare.If you are “not” a corporate type, let the photographer know what type of look you want to portray.Dark clothes are less distracting and put the focus on your face and eyes.Men: if you have a heavy beard, shave right before arrival.Men: Bring additional clothing if you’d like to add a “casual” look. Some people take off their suit jacket and do more casual photos in just a shirt and tie. How…

5 Common Challenges Hiring a Brand Photographer: Right to Edit

What most photographer won't let you do...

In the last two emails, we covered why it’s important to hire a Personal Brand Photographer who understands how to create images that reflect your brand and who gives you the license you need to use the images commercially without any hassles. Today we’re going to cover another mistake that limits how you can use images. It’s almost as big of a mistake as the last one!
Challenge #3: Not getting the right to edit the images. This is a big one.
Traditionally, photographers do NOT give the right to edit their photos in any way. Consumers generally don’t need to edit photos from traditional photographers. They hire photographers because they like their work. It’s rare they’d do more than buy a few prints, an album, wall art or cards.
However, if you’re hiring a photographer because you need images to grow your business online, you’re likely going to need to edit or modify a few of them. Whether it’s adding text to the image, optimizing it for Pint…